4 posts tagged “small”
Packaging makes a difference in the presentation of what you are selling. Let's face it, if you order something on Etsy and then receive it in a Ziploc bag wrapped in bubble wrap, you won't be too impressed.
When I started selling on Etsy, I didn't package my things at all, just folded them up and put them in bubble mailers. That was when I was selling crocheted hats, mittens, scarves, and of course amigurumi. Once I started my Suncatcher Eyes business, things had to change.
When I first started selling Suncatcher Eyes, I didn't think it would turn into a "real" business. I just wanted to make a bit of spending money. So guess what I packaged them in. Yup, Ziploc bags. No packaging with my name on it, no business card, nothing. Just a printout invoice from PayPal.
My first attempt at packaging looked like this:
Things I've learned after a lot of experimenting:
*Everyday photo paper makes great packaging (not glossy, but semi-gloss works okay)
(Play with printing on your printer to use the least ink. Mine recommends the "best" setting, but I use "low normal")
*Get yourself a Cricut or other paper cutter/scorer to make them look professional.
*Treat Bags found at your local craft store in the candy section make excellent bags for small items. They come in quite a few different sizes, and they're less than $2 for a pack of 100. I use the 4 x 3" ones and make my packaging 3-1/2" across. For larger items, simply tie them at the top with a pretty ribbon.
*Don't waste your money on blank labels to print PayPal mailing labels. Plain paper and clear packing tape work just as well and cost a lot less. Just make sure you don't tape over the UPC code at the bottom of the label.
*The next time you're in your local Dollar Store, check out the gift wrapping section for small gift bags. They usually come in packs of 3 or 4. These are great for pre-packaging items like amigurumi or jewelry boxes, and your customers will love a gift bag as an extra touch.
*Keep looking for better, more reasonably priced supplies. The bigger your business gets, the more you are going to need to save on supplies.
*Get in touch and stay in touch with other people who do what you do. It's invaluable.
Mailers:
After a lot of research, I found Quick Ship Supplies on Ebay. They have some of the lowest prices around for white poly bubble mailers, which I think look more professional. I've ordered from them a few times and have always had a good experience. A seller on Etsy mentioned Royal Mailers in a forum post. Their prices are a little better and they have free shipping. I have heard good things about the company but haven't tried them myself yet ... soon though.
Got any tips? Let me know!
My meeting with the small business agency yesterday was pretty much a bust. Basically I was told to keep doing what I'm doing and grow my business as I can. Gee thanks. They can refer me to a lawyer and accountant, but they don't offer those services. So it's back to flying by the seat of my pants :D
Totally off topic: I checked today's weather forecast. Here it is:
The Grumpies:
Mousy: Doll in progress:
These questions are for those of you who have a small business online.
Do you advertise online?
How and where?
Has it helped your sales?
My budget is super tight right now, so whatever advertising I choose has to really work.
Thanks in advance!
